We're excited to announce the launch of MailManager, our fantastic new email marketing service for the arts industry.
MailManager is a web-based system which you use to create and send beautifully designed and effective email newsletters and eflyers to your mailing list members.
And for a limited time, it will cost you absolutely nothing to try it!
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Why should you use email marketing?
It's effective
Email marketing in 2008 generated a £45 return for each £1 spent*.
* Direct Marketing Association, Power of Direct Marketing, 2008.It's quick.
Unlike traditional marketing there's no need for a mail merge or to print labels or to arrange for envelope stuffers. Just create and send from your desktop.It's flexible.
Get the message out to the right people by sending to your entire mailing list or to specific segments.It's cost-effective.
Forget about stamps and stationery. The overhead on email marketing is tiny.
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Why should you come to John Good for email marketing?
We're at the heart of the arts.
We know your business and we know what's important to you.
MailManager has been designed with the arts in mind.You're in control.
MailManager puts you in control of your campaigns.
Quickly and without fuss you can create a campaign, target it to a precise segment of your mailing list and schedule it for release.Watch the clicks as they happen!
With real-time reporting for each campaign you can see the number of emails opened, which links have been followed and much more. With so much information at hand you can evaluate ROI with ease.Email design that works
Our emails and eflyers look great and work perfectly in Hotmail, Gmail, Outlook, Yahoo, Apple Mail, AOL, Entourage, Eudora...Every word counts
It's not just about design. We'll help you to craft your emarketing content for the maximum impact. Turn "opens" into ticket sales with John Good.Easy data management
MailManager looks after your data for you. Subscribes, unsubscribes, hard and soft bounces, and undeliverables are handled automatically.Robust servers
Our fast, reliable and industry-leading mail servers are whitelisted by the major ISPs. Our preflight spam checks will also ensure that your campaigns pass through inbox filters.Pay for what you use
Our pricing system is simple. There's no software to buy, no contract to sign and no minimum usage. Just pay on a per-recipient basis for what you use.
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How does MailManager work?
Create
We create custom email templates and eflyers to your brief and upload them to your online MailManager account. We'll then import your mailing list or box office database - and you're ready to go!Send
To send a campaign, simply log in to MailManager, pick a template, add some text and images of your choosing, select who you want to send the campaign to (your whole list or a specific segment) and click to send. You can send immediatly or schedule the campaign for a date and time in the future.Review
Once the campaign has been sent you can see who's opening your emails in real time, track hits on your website and monitor ticket sales...Click on the thumbnails below for a closer look at MailManager's reporting in action.
