When considering advertising in theatre programmes, remember that we offer:
A highly lucrative ABC1 audience
Theatre audiences tend to be wealthier and have a higher disposable income than audiences in other lifestyle publications.
Marketing to almost any area or group
You can choose to advertise by venue, regionally, nationally or by show/type of show
A paid for publication
Theatre programmes are paid for which places a much higher intrinsic value on the programme, aiding retention.
A product with a long shelf life
Theatre programmes are treasured souvenirs.
Extremely high quality finish
John Good's programmes are award winning in design and offer a unique opportunity to have a classy campaign!
Less diluted advertising
Due to the amount of different venues and varied shows, there is generally a higher editorial to advertising ratio, meaning that our clients don't feel 'lost' amongst similar companies.
A product that is read by a relaxed and receptive audience
Theatre programmes are read by people when they're out enjoying themselves, which is the best time to get your message across. Remember, a relaxed audience is a receptive one!
A product that embodies the lifestyle of local people
Theatre programmes offer a high quality medium for local exposure.
Advertising tailored to your specific needs
We can offer you advertising over a timescale to suit you and to match any budget!
