Advertising in theatre programmes tends to attract high-quality businesses hoping to connect with a niche market of captive ABC1 discerning and affluent audiences.

We can offer you value-for-money solutions with tailor-made packages to suit your budgets, timings and geographical areas. This, coupled with our experience, expertise and knowledge of the arts industry makes your John Good advertising campaign unbeatable.

By advertising in these programme, your business becomes part of the theatre experience. You can ensure that your campaigns are seen by the millions of people who enjoy visiting the theatre each year and are a unique opportunity to connect with this prime target market.


Then contact Amanda Patching (Sales Manager): 


T: 01869 332176



Want to work with us? If you'd like to work with us, then please get in touch for a personal quotation.


  • Peregrine's Pianos

    We received the programmes for Beethoven’s Ninth and Cole Porter today and think they look excellent. We are very pleased that we took on this offer, so we would like to thank you very much – looking forward to some great results from the adverts!

    Peregrine's Pianos

  • Lancing College

    "I have always been impressed with the attentive client service offered by the staff I have dealt with at John Good.  They have taken the time to understand the subtleties of our advertising requirements, coming up with appealing suggestions and, where possible, competitive costings.  The quality of the programmes is excellent and the range of venues extensive."

    Lancing College

  • Michael Spires Jewellery

    "We have worked with John Good on a regular basis for many years and have always been extremely pleased with their service. Their customer liaison, co-operation and willingness to go the extra mile has been greatly appreciated over the years.

    "Our advertisements in their prestigious publications are always of the finest quality, and we have been extremely impressed with the results."

    Michael Spires Jewellery

  • Director of Marketing, Lichfield Cathedral School

    "I have worked with John Good for the past four years and I am always delighted with the courtesy, help and advice given by the sales and production staff. At first, I began by advertising in a couple of programmes. Now, advertising at a series of key venues and events forms a fundamental part of my marketing strategy, around which local, regional and national campaigns are built. In terms of reaching my target market in large volumes at events that dovetail seamlessly with both the specialism of the school and its brand, John Good is the perfect partner.

    "One of the most successful aspects of working with John Good has been the consistency of contact. My account is managed by Yvonne Hart who does a spectacular job delivering exemplary service and excellent advice with a healthy and much appreciated sense of humour."

    Director of Marketing, Lichfield Cathedral School

  • Maldron Hotel Cardiff Lane

    "We are delighted to continue working with John Good; the service is always friendly, efficient and professional. Our ads look great and we get great feedback from guests that see them."

    Maldron Hotel Cardiff Lane

  • Brasserie Blanc

    "Brasserie Blanc has been advertising for the past three years and is one of our key areas that drives business through to us, informing the public of special offers we have inline with the theatres and shows, reaching a wide range of customers. It has always been great value for money and well presented in this competitive industry."

    Brasserie Blanc

  • Laura Russell, Broad Oak Canterbury

    "Buying an advertising space with John Good was the perfect way to tie us in with other local businesses, especially as we were able to advertise in our local theatre's programme. As a car dealership we have a specific target audience, but the publishers at JohnGood were able to work with us and ensure that the plays, productions and events at the theatre matched the products we were advertising. For example, during the stage production of Calendar Girls, we were able to advertise new sporty MINI cars that would appeal to the audience demographic. John Good has been helpful, patient and good value for money!"

    Laura Russell, Broad Oak Canterbury

  • Southern Sinfonia

    "Southern Sinfonia has used John Good for over six years to advertise in the Watermill Theatre’s high quality printed programmes. The company is extremely helpful, coordinating dates of the Watermill productions with Southern Sinfonia’s events and prompting us for up to four copy changes a year, which means we are always getting our information to the local community at the right time."

    Southern Sinfonia

  • Nicholas Wylde Goldsmith Ltd

    "Nicholas Wylde Goldsmith Ltd is pleased to continue its excellent relationship with Bath's Theatre Royal, having benefited over a substantial number of years from a very effective advertising arrangement. Advertising our business inside the theatre's programmes gives us the right image with the aim at reaching our target market. We try at times to link our advertising campaigns with the theatre's current attractions to maximise from this source of advertising."

    Nicholas Wylde Goldsmith Ltd

  • Babington House School

    "Babington House School have been advertising in the Churchill Theatre, Bromley programmes for the past two years and find this a valuable way to promote this outstanding independent school to the local community. John Good are an efficient and professional company to work with."

    Babington House School

  • Peter Marshall – Victoria Park Motors

    "We’ve been promoting in the programmes at the Wales venues and various BBC programmes since 2004. The reason why we return year after year is down to the hugely successful, and measurable, results we’ve seen. We always receive wonderful customer service from the Sales and Copy team, and will continue to work with John Good for many years to come."

    Peter Marshall – Victoria Park Motors

  • Hatfields Home Furnishers

    "Hatfields have been working with John Good for the past 14 years and have had a good experience of advertising in our local theatre programmes with their help. We are regularly informed about any opportunity to advertise and the upcoming show programmes available to us. The print quality of the theatre programmes produced are exceptional and we have always been very happy with the content and look of these."

    Hatfields Home Furnishers


Virtual programmes