The brochure concept was quite expensive so our Client Services Manager, Steve, who partner’s Rebecca on all her jobs, put on his thinking cap. We suggested a compromise by way of a traditional PUR bound brochure, with a metallic spine tape to conceal the hinge. The colour and finish of the spine tape was also chosen to match the copper foiling on the front cover. It was important that we coordinated well, so we made sure that Rebecca had swatches of the foil and of the spine tape, so that we were in synch.  Together, the foil & spine tape complemented each other perfectly, exuding the elegance Rebecca was after.

Rebecca also wanted to brochure to have an “earthy”, quite natural feel to coincide with the opera house’s rural setting, so specialist environmentally friendly stocks were required.

We sourced some 100% recycled uncoated stocks that had a speckled look that would match Rebecca’s vision and negotiated a paper price that would favour the budget so that we could pass on savings to Grange Park Opera. When the artwork was submitted, we noticed that the brochure’s copy even made mention of the green credentials - and why not?

Despite the premium specification, we managed to reduce the unit cost by £ 0.02, which was a success especially given the number of paper-price increases from the year prior and additional finishing required.

Within 3 months of ticket going on sales for the new season, the brochure had helped 9,000 seats to be sold across the season.