Cheltenham Everyman Theatre approached us to design and produce a programme for an upcoming production of Waiting for Godot. Our brief was simple… to create a programme that reflects the themes of the play, namely: Time, Men of a certain age and Theatre of the absurd.
We met with Francesca and Paul who brought along some helpful visual references of ways to portray the concept of time such as using clocks, bells and alarms. Our designer, Atul, also then considered the use of phases of the moon to depict the passing of time, taking a cue from the large moon which appeared in the promotional artwork. The promotional artwork also helped set the tone and the colour palette of muted greys and greens.
Following the meeting Atul put together an early draft proof, which was sent for approval, with additional design notes to clarify any conceptual ideas. This helped to make the early design process a more collaborative and shared experience between the theatre and ourselves. Once these were approved, the design was expanded and a more complete proof supplied.
