Whether you would like to promote your business within our theatre programmes or you would like us to sell your advertising space in your publication, we have it covered!


Give your business the standing ovation it deserves! At John Good, we make your business perform for you. We provide a stand-out marketing platform within the UK’s official theatre and concert programmes that offers value, flexibility and a lasting memento that increases brand influence and results. Our knowledge of theatre audiences, our passion for the arts and our personalised service ensures that your advertising campaign is the strongest it can be.

If your brand is looking for a captive and receptive audience that is cultured, discerning and has money to spend, then theatre programme advertising can give you that. With scope to amplify your message, showcase your business and upstage your competition with a national or local, long-term or short-term campaign; your requirements are at the heart of our bespoke service.

Please contact us for more details.

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Advertising in your publication

We can also sell your print advertising for you. If you have an arts publication but don’t have the resources to sell the advertising, we can help. Our dedicated team can sell the advertising for you to off-set the costs of your print.

Please contact us to see how we can help.

"Smith & Williamson have been working with John Good for several years for advertising in the Salisbury Playhouse programmes. The quality of the ads has always been fantastic and communication is always easy. John Good have always been extremely helpful when we have missed a print deadline or need any last minute changes to our adverts, making them a pleasure to work with. We love receiving a hard copy of the programme every time a new version is created so we can see the high quality of the finished version and how our ad fits in."

Ruby Jackson - Marketing Manager, Smith & Williamson

We have worked with John Good for many years, and advertise in numerous publications in the Midlands area. The Sales team have always reacted swiftly to any requests and questions. The advertising with John Good has always gone smoothly , and we would have no hesitation in renewing our advertising through John Good in the foreseeable future."

Libby Johnson - Director, H Johnson & Son

"House of Hearing have worked successfully with John Good for years. The staff are knowledgeable and friendly and they are always willing to adapt to get the best solution for both companies. The programmes are consistently of a high quality and our advert always looks great. Very happy with the service they provide."

Angela Jackson-Barnes - Marketing Manager, House of Hearing

"I have been in contact with Marija to organize some advertising space for our School, Airthrie. She was so helpful in guiding me through the costs and processes and brilliant with communication."

Rachel Evans - Airthrie School

"Marija and the John Good Company have always provided Bath School of Acting and Curtain Up Theatre School an excellent service. They are pleasant to work with, efficient and have a good understanding of our needs as a client."

Sarah Carter - Manager, Bath School of Acting

"John Good approached me to advertise in the Theatre Royal Bath programme. I was interested, but I manage the marketing for a school and so have a limited budget. They were very understanding and accommodating and we managed to come to an agreement quickly. I have since gone on to advertise in the ticket which I am also really pleased with. I have always found whoever I have dealt with to be professional, helpful and their customer service is excellent. I would thoroughly recommend them"

Simone Hughes - Marketing Manager, St Margaret’s Prep School