Arts Marketing Association Conference – July 2025

Last year, we attended #AMAConf in Brighton as delegates and were so impressed by the conference that we returned as an exhibitor, joining other arts marketing suppliers. The Arts Marketing Association has over 800 organisation members and we proudly maintain a Service Provider membership.

Both the AMA and Edinburgh International Conference Centre teams looked after us ever so well.

The two days were packed with worthwhile panel discussions and speakers who addressed relevant – and sometimes challenging – topics like climate change, campaign strategy, brand authenticity, segmentation, community-building, safeguarding EDI, pricing, artificial intelligence and, of course, audience and visitor development. The conference theme was ‘Amplify’, which served as a resonating and connecting thread throughout.

As is often the case at industry conferences that we attend, our table was among the most vibrant, thanks to the array of print displayed – much of it created for attending delegates who swiftly recognised their work! Besides #TheatreFamily marcomms professionals, it was also terrific to engage and make connections with arts subsectors like brass bands, festivals, orchestras, museums, arts centres, choirs, dance companies, heritage attractions and more. There were even some fruitful conversations with fellow suppliers.

Unsurprisingly, there was much interest in our green credentials, and it was a pleasure to share about our own sustainability journey and how we can work together with marketeers to make meaningful strides toward reducing carbon footprint.

It was such a treat to visit Scotland and greet both familiar faces and meet new ones, both in the hall and at buzzing satellite social networking events.

Special thanks to the brilliant and unflappable AMA team for organising some glorious (but perhaps also a bit unexpected) Scottish weather, complete with sunshine and balmy summery temperatures!

Learn more about becoming an Arts Marketing Association member, here.

#JGartsandculture | #Amplify | #ArtsMarketing